Linking Lean with Top-Line Growth
To consistently drive top-line growth, leaders must commit to a disciplined and creative focus on meeting today’s market challenges while strengthening capabilities for future competitive mastery. It’s a matter of keeping the core business running optimally without losing sight of what’s on the horizon—and being prepared for and open to “creative destruction.”
Effective innovation strategies must go beyond sustaining and improving current forms of value. Strategic innovation sets successful organizations apart from the rest of the pack, enabling them to:
- Capture intelligence that helps them understand current and potential customers’ “jobs to be done.”
- Make rapid value proposition breakthroughs throughout the value chain—from concept development and customer demand, through supply chain collaboration, through distribution and service innovation.
- Create new dimensions in technology, products, processes, and services.
- Develop and flexibly implement new business models to support top-line growth during market and technological seismic shifts.
As organizations work to gain agility and strength developing market-leading, customer-focused breakthroughs, the structures, practices, and problem-solving culture that evolve through lean implementation can help support and sustain innovation initiatives.
(…)
