Live the experience… Innovation by Productivity.
Productivity has developed a robust process for innovation aimed at creating an organizational capability to continually create new forms of value.
It takes more than sustaining and improving current forms of value to build a platform for success in tomorrow’s business environment. Organizations need to explore strategic ways to devise new and innovative forms of value — not in sporadic “aha!” moments, but as an evolving enterprise capability. Long-term success demands that we work systematically to conceptualize, develop, and deliver new value.
Fostering the capability to create value.
Creating new value means more than developing new technologies, products, and services using traditional product development processes.
It means creating an organization-wide capability to successfully introduce new value to market reliably, predictably and repeatedly, not occasionally or accidentally.
This innovation process covers all areas of the business model —customer experiences, distribution channels, modes of delivery, partner networks, and market spaces. It thrives in organizational cultures that create space for new ideas and foster collaboration among employees and enterprise networks. And, most important, it requires the leadership behavior, infrastructure, and processes to execute effectively on key insights.
Innovation at this level can help you create barriers to competition — keeping you ahead in a fast-changing world.
This innovation process includes platforms for growth which range across several types of opportunities, aimed at different levels of innovation, from:
- Capturing all the potential of current value propositions in order to sustain and extend the performance of your present business, to
- Building new value propositions that can generate earnings in the context of existing business models, to
- Sowing the seeds of new businesses by implementing game-changing ideas that require new business models.
